BBA

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BBA

BBA

The Bachelor of Business Administration program (BBA) offered by Dr. K.N. Modi University (DKNMU), Modinagar, Ghaziabad, is a three-year program designed to teach the fundamentals of business and management principles. This program provides students with a strong academic foundation, practical exposure, and the opportunity to develop leadership skills that are essential in today’s competitive corporate environment.

Specializations Offered

Students enrolled in the BBA program can choose from the following specialization subjects:

  • Human Resource Management
  • Banking and Insurance
  • Accounting and Finance
  • Marketing
  • Retailing, Supply Chain, and Logistics
  • Professional Studies

Program Highlights

The BBA program at DKNMU blends practical and theoretical learning to prepare students for real-world corporate scenarios in both India and abroad. The curriculum emphasizes hands-on learning through:

  • Industrial visits to gain exposure to business practices.
  • In-depth case studies of Indian business houses.
  • Interactive quizzes and academic competitions.
  • Summer training and internships as part of the program.

Holistic Development

Along with academic knowledge, students are encouraged to participate in co-curricular and extracurricular activities based on their interests. This helps in shaping their overall personality, improving communication skills, and building confidence to excel in the dynamic corporate world.

By the end of the program, graduates of the BBA course at DKNMU are well-prepared to pursue careers in management, finance, marketing, human resources, and other professional fields, or continue their academic journey through postgraduate studies like MBA and related programs.

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