M.Sc. (Mass Communication)

M.Sc. (Mass Communication)

The M.Sc. (Mass Communication) is a postgraduate programme designed to develop advanced knowledge and practical skills in media, communication, and digital storytelling. The programme integrates theoretical foundations with hands-on training in journalism, broadcasting, advertising, public relations, and digital media, preparing students for dynamic careers in the media and communication industry.

At Dr. K. N. Modi University (NCR Campus), the M.Sc. (Mass Communication) programme emphasises critical thinking, media ethics, creative expression, and industry-oriented learning to meet the evolving demands of traditional and digital media platforms.

Programme Overview

Mass communication plays a vital role in shaping public opinion, culture, and information dissemination in a rapidly changing media landscape. The M.Sc. (Mass Communication) programme provides in-depth understanding of communication theories, media practices, and technological advancements at both national and global levels.

The curriculum is structured to develop strong research, writing, production, and analytical skills aligned with contemporary media and communication standards.

Objectives of the Programme

The programme aims to:

Develop a strong foundation in communication theories and media studies

Enhance skills in journalism, content creation, and media production

Build competence in digital media, advertising, and public relations

Promote ethical practices and critical media analysis

Prepare students for professional careers in media, communication, and research

Key Subjects Covered

The programme includes core and specialised subjects such as:

Communication Theories and Models

Print, Broadcast, and Digital Journalism

Media Research Methods

Advertising and Brand Communication

Public Relations and Corporate Communication

Digital Media and Social Media Strategies

Audio-Visual Production

Film Studies and Media Criticism

Media Laws and Ethics

Development Communication

Media Management

Dissertation / Media Project